Search Engine Optimization
SEO Services in Scotland
Why are you not generating enough leads or revenue with your website? Whether you have an existing website or you are looking to use our website design service, having a website should only be the start of your online marketing strategy. Clients and potential clients need to know your website exists so they can visit you online!
We believe that SEO is the most sustainable type of online marketing. Users rarely look beyond the 1st page of Organic search results which only serves to highlight the importance of SEO for any business looking to generate custom online.
What is SEO?
Be seen on page 1 of Google search results
Search Engine Optimization (SEO) is a number of strategic, technical processes that we use in conjunction with one another to help your website climb up the online, organic search results of major search engines, such as Google and Bing, driving high quality traffic to your website.
SEO services ultimately have the purpose of having your website displayed higher up in the search engine results than your competitors, thus increasing the chances of potential clients clicking on your website, rather than than those of your competition.
Well, with traffic gained through SEO services, buyer intent tends to be high as the buyer is, in most cases, seeking out a product or service when they type their query into a search engine, with this in mind Our SEO service will positively impact, not only your site traffic, but most importantly, your conversion rate.
Rank Your Website
The main priority for any SEO campaign should be to rank on page 1 of Google’s organic search results. Google is by far the biggest player in the game when it comes to search engines, reportedly having over 75% share of all search traffic on mobile devices and even more on desktop devices, processing over 2 trillion searches annually!
The job of Google’s algorithms is to make sure that it provides the most relevant results to the user for any given search term or keyword. This is based on many different criteria, which changes fairly regularly as Google constantly looks to improve the efficiency of it’s algorithms and the quality of it’s service.
If you become an SEO client of ours.., It is our job to make sure that your website delivers as many of Google’s search criteria as is required to ensure a position on the 1st page of search results ,and, it goes without saying that the higher we can elevate you on page 1, the more clicks and traffic your website will receive. Assuming that your website is correctly optimized for conversions, this will obviously have a positive impact your revenue and offer a positive return on your SEO investment. We will also discuss the possibility of using our SEO services in conjunction with PPC advertising to give you that quick hit alongside the longer term strategies.
Building a Website
We use a combination of techniques and processes to fully optimize your site to be found by search engines, here’s a snapshot of the things we cover…
Full SEO Audit
A deep dive into your website and, to a lesser extent, those of your competitors. This gives us a base to work fromin every aspect of the process.
This is where we get an understanding of your business goals and requirements. What products/services do you want to be found for combined with analysis of user search volumes for targeted keywords.
Focusing on your website structure, internal linking and many aspects of site loading speed. These are all Google ranking factors.
We will help you to create fully SEO optimized content for each page of your site, ensuring that users are able to find useful content that is relevant to their search.
We use a combination of techniques to build effective backlinks and authority in your niche.
SEO, in most cases, is not a quick win. There is no definitive timescale for SEO. It depends on several factors such as level of competition for specific keywords in your niche as well as the current state of your website, as well as those of your competition. We offer a free SEO audit which can give you a good view of your SEO requirements for ranking higher.
It’s impossible to give a definitive answer, the reason being, every SEO client has different requirements based on the current circumstances of their website and the level of competition within their specific niche. We advise all prospective clients to take advantage of our free audit service and we can give a meaningful outline of what your requirements are with estimated costs and timescales.
Google changes it’s algorithms and criteria on a fairly regular basis, so whilst we can’t guarantee results within a specific timeframe, we will give you a guarantee that if we don’t believe 100% that we can get your website to page 1 of Google’s search results, we will not take you on as a client. SEO requires patience but the rewards make it worthwhile.
Yes – We will provide you with an in-dept, easy to digest, monthly progress report as well as your Google analytics dashboard, which provides all the info you need on demand.
An SEO audit is a deep dive analysis of your website to understand where SEO measures can implemented to help key aspects of your website such as content, site structure, internal linking structure, meta titles, headings and many more. We will provide you with a full audit report detailing where we feel your site can be improved.